Typography
We use Poppins font. Poppins is geometric in style, clean, and includes 18 different font weights, from thin to black. This font is great for both headlines and paragraph copy to improve readability and style of the content.
Good to use if your style is: Playful, Modern, Natural, Professional
Using Font
Our brand communications use these weights:
Poppins
Thin
Extra Light
Light
Regular
Medium
Semi Bold
Bold
Extra Bold
Black
you can use these fonts for:
Design Projects
Create images or vector artwork, including logos.
Website Page
Create a Web Project.
Video and Broadcast
Use font to create in-house or commercial video content.
Print & Documents
Use these font for Print Material and document for viewing and printing.
Typography applications
- Headlines need to be in sentence case & do not use end punctuation.
- Subheads need to be in sentence case & use end punctuation.
- CTAs need to be in sentence case & do not use end punctuation.
- Avoid widows & orphans, if possible.
Best practices
The following best practices apply to all our brand communications (video, print, digital, & social).
Do not make line-height too tight or too open.
Do not make line-height too tight or too open.
Do NOT introduce new typefaces.
last update on 20 December, 2023