Color

The EaseMyTrip logo is the most respected and treasured resource of the brand which significantly emphasizes more on our brand visuals and aesthetics. To make our brand pop we extensively rely on definitive colors that make up our primary color palette.

Brand colors
NICE BLUE

CMYK 97 / 60 / 3/ 13

RGB 0 / 91 / 155

HEX #005B9B

CARIBBEAN BLUE

CMYK 76 / 13 / 4 / 2

RGB 0 / 164 / 213

HEX #00A4D5

SHIP GREY

CMYK 69 / 66 / 66 / 73

RGB 37 / 34 / 32

HEX #252220

WHITE

CMYK 00 / 00 / 00 / 00

RGB 255 / 255 / 255

HEX #FFFFFF

Color Palettes

Before starting with our designing process, we usually set and specifically define various elements of our brand designs. Thus, to create a unique brand identity we widely utilize Nice blue, Caribbean blue, White and Ship grey color and tones.

The unique combination of these tones engulfs the sense of loyalty, responsibility, calmness, intelligence, and purity, which our customers expect from us during their splendid journeys.

#005B9B

#4E88CC

#00326C

#00A4D5

#60D5FF

#0075A3

Primary #005B9B
AaLarge text
Aa Normal text
White text
Min 52% opacity
Min 73% opacity
Black text
Not legible
Not legible
P - Light #4e88cc
AaLarge text
Aa Normal text
White text
Min 82% opacity
Not legible
Black text
Min 55% opacity
Min 77% opacity
P - Dark #00326c
AaLarge text
Aa Normal text
White text
Min 38% opacity
Min 52% opacity
Black text
Not legible
Not legible
Secondary #00a4d5
AaLarge text
Aa Normal text
White text
Not legible
Not legible
Black text
Min 50% opacity
Min 67% opacity
S - Light #60d5ff
AaLarge text
Aa Normal text
White text
Not legible
Not legible
Black text
Min 45% opacity
Min 58% opacity
S - Dark #0075a3
AaLarge text
Aa Normal text
White text
Min 63% opacity
Min 91% opacity
Black text
Min 66% opacity
Not legible
Best practices

Create and steward a unified brand experience that enables Customers, Associates, & Communities to achieve a better life.

Don’t use

secondary colors in headlines

Don’t use

secondary colors in headlines

last update on 20 December, 2022